Media Campaign

Your Task:

Create a media campaign for The United Nations International Day of Awareness on Food Loss and Waste Reduction – 29 September.

Now you have a better understanding of the world of food loss and waste; it’s time to spread the word. Our mission is to show everyone why raising awareness about this issue is essential. We want to inspire action because knowledge alone can change the world.

Food loss and waste are real problems with global consequences. But guess what? We’re not just here to share doom and gloom. We’re here to be the change-makers who turn the tide.

So, what’s next? Let’s use all that valuable info and creativity you’ve gathered to craft amazing campaigns and make a real impact.

Set Clear Objectives

The first step in any successful campaign is knowing what you want to achieve. Define your goals, whether it’s raising awareness, inspiring action, or educating others about food loss and waste.

Know Your Audience

Think about who you’re trying to reach. Are you speaking to your peers, parents, or the wider community? Understanding your audience will help you tailor your message effectively.

Craft Your Message

Now, it’s time to get creative! Craft a message that grabs attention and sticks in people’s minds. Use compelling visuals, storytelling, and facts to make your message unforgettable.

Plan Your Media

Decide which platforms will work best for your campaign. Will it be social media, a website, or even a local event? Plan where and how you’ll spread your message.

Measure Success

Define what success looks like for your campaign. It could be the number of shares, the engagement you receive, or the impact you make in your community. Set metrics to track your progress.

Take Action

Launch your campaign with enthusiasm! Spread the word, involve your friends and family, and encourage others to join your cause. Send it to schools@crawfordfund.org to enter the competition and have the chance to launch it with us!