Media Campaign

Your Task:

Select one of the climate-smart technologies and develop a training program to share your insights with a farmer in the Asia Pacific Region.

Now that you’re equipped with insights into climate-smart technologies, it’s crucial to extend this knowledge further. Our goal is to empower farmers by demonstrating the advantages these technologies offer to their agricultural practices. We believe in the power of informed action to make a tangible difference in the world.

Moving forward, let’s channel the wealth of information and creativity you’ve amassed into developing impactful training programs that drive meaningful change in the farming community.

Choose a Specific Location

Research and select a specific area within the Asia Pacific Region where your chosen climate-smart technology would be most beneficial. Consider factors like climate, agricultural practices, and local challenges.

Select a Climate-Smart Technology

Based on the specific needs and conditions of your selected location, choose a climate-smart technology that addresses local agricultural challenges effectively.

Decide on the Format

Determine how you will present the technology to local farmers. Options include:

Short Video: Craft a video that visually demonstrates the technology in action and its benefits to the local context.
Detailed Illustration: Create an informative illustration or infographic that visually explains the technology and its application in the chosen location.
‘How-To’ Guide: Write a comprehensive guide with step-by-step instructions on implementing the technology in the local setting.

Content to Include

Introduction to the Climate-Smart Technology:

Clearly describe the technology, focusing on how it addresses the unique agricultural challenges of your chosen location.

Analysis of the Technology in the Local Context:

Social Factors: Discuss the technology’s impact on the local farming community, including labour changes and community involvement.

Environmental Factors: Highlight the environmental advantages specific to the local area, such as the conservation of local water sources or adaptation to local climate conditions.

Economic Factors: Outline the economic implications, including the cost of adoption, potential savings, and long-term benefits for the local economy.

Outcomes and Benefits:

Detail the expected positive outcomes and advantages for the farmers and the broader community in your selected location.

Required Resources

List all resources needed for the technology’s implementation, tailored to the local context, including materials, training, financial investment, and support services.

Where to Find More Information

Provide information sources relevant to the chosen location, such as local agricultural extension offices, regional agricultural departments, and local research institutions.

Additional Recommendations

Tailor your language and content to the local audience, using terms and references familiar to the community.
Incorporate case studies or examples from the selected area or similar locations to demonstrate the technology’s real-world impact.
If possible, include local voices or testimonials from experts or farmers within the region who have experience with the technology.

We can't wait to see your training programs!

Remember to send them to your teacher so they can forward them to schools@crawfordfund.org for your chance to win one of four prizes for your school!

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